Let’s face it: no matter how much money you spend on advertising and marketing, your brand is only as good as the people who work for you. In today’s highly competitive job market, many businesses struggle to find and retain talent.
To make things more complicated, the new generation of professionals, also known as millennials, don’t simply go for the highest paying employers anymore. Research shows that more than half of all millennials currently employed in the U.S. admit that a company’s culture and corporate responsibility played a role in their decision to accept a job offer.
Here’s a few strategies that will help your organization engage this powerful new demographic:
- Have a story to tell.
Does your company have an exciting story, highlighting its vision and all the good work that it does to better the world around it? Create a narrative that would excite the prospective employees and make them want to become a part of your team.
- Talk about company culture.
Organization’s culture has become an increasingly important aspect for modern job-seekers. Identifying and demonstrating your core values and company culture in action will not only help your business attract individuals who fit them, but will also create a more defined image of your brand in the eyes of the public.
- Highlight your pro bono work.
Today’s professionals don’t just want a job – they want to be a part of something bigger, something that creates a difference, something that matters. Companies that volunteer and participate in charitable initiatives stand a much higher chance of recruiting young talent.
Millenials are projected to make up half of the workforce by 2020. Adjusting corporate culture and developing new strategies to appeal to this new demographic is quickly becoming a key factor in the success of modern businesses. Whether your organization will be on the right side of this HR shift is completely up to you.
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