Attracting top talent in today’s highly competitive business environment isn’t easy. Oftentimes, even the largest organizations that have great benefit packages for their employees struggle to recruit high-caliber professionals for open positions.
However, in many cases, a quick look at the job descriptions these organizations post online reveals the reason why.
Unfortunately, many companies pay very little attention to the quality of their job descriptions, despite the fact that research shows this can have a dramatic effect on the type of candidates a company is able to attract. An uninspired, boring job description can be as much as 50 percent less effective at grabbing the attention of the most promising candidates.
In many instances, a job description is the first piece of information regarding your company that the potential applicant sees. As the saying goes, “you never get a second chance to make a first impression.” A positive first impression created through a well-written job posting often determines whether the candidate will apply to your company or your competitors.
So the next time you post a job description for an open position, make sure it is better than similar postings from other organizations in your industry. Creating well-written, engaging job descriptions may very well be the easiest and the most impactful tactic you can employ to attract the best talent to your company.
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