Jun, 14, 2016

Improving Job Application Experience: Why You Should Care

The job application process can be nerve-wracking, harrowing and just plain stressful.

In addition to worrying about making a good impression during a face-to-face interview, there are many other aspects of the job search that can push one’s cortisol levels through the roof. Today’s job applicants often have to endure endless background checks, skill tests, drug tests, personality assessments and more.

According to a report from Glassdoor Economic Research, the average hiring process today takes about 23 days – a 3.3 to 3.7 day increase since 2009.

And while there is nothing wrong with taking your time to find the right fit for your organization, bad candidate experience has a negative impact on the company’s employer brand reputation.

Research shows that 42% of candidates who had a poor application experience are unlikely to apply the same place again, and even if hired, such employees become 38% more likely to quit.

So what can organizations do to ensure they hire the right people without alienating them in the process?

Here are a few simple tactics you can employ to make your job application process more candidate-friendly:

1. Keep your applications short.

One of the most common frustrations reported by job applicants pertains to the time it takes them to complete an online application. Avoid unnecessary questions and try to keep your job applications short and to the point.

2. Manage expectations.

It is important to ensure that a prospective hire clearly understands what is going to be expected of him or her on the job. Have a detailed job description ready to make sure that both your decision to hire and the candidate’s decision to accept your offer are as well-informed as possible.

3. Follow up.

Don’t leave your applicants in the dark. Inform them about the status of your screening process and let them know even if you decide to go with someone else.

4.  Ask for feedback.

The best way to evaluate your candidate application experience is to ask the candidates themselves. Don’t limit yourself with the opinions of only those who got the job – ask everyone who applied for the position. By asking all candidates for feedback, you will get a more thorough picture of your job application process from all angles.

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