What makes a company a great place to work? Is it budget? Flexible schedule? Employee benefits? Surprisingly, it’s actually none of the above. In fact, many companies considered to be great workplaces have almost nothing in common. What unites them is the shared understanding that their employees are their most important resource.
Building greatness isn’t easy, and it’s not something that happens overnight. To make your company a great place to work, you should foster an inclusive environment where each employee feels like a legitimate part of the team.
It is important that each member of your staff understands how his or her work makes a difference, not only within the organization, but also in the lives of other people who benefit from its products or services. That sense of purpose and connection to their work at both individual and organizational levels will help foster a supportive environment and empower people to do their best every day.
This is also why it is important to hire for culture and not just for talent. Most organizations that are on the 100 Best Companies to Work list admit that workplace culture is key to their business success. Strong culture helps attract and retain employees and strengthen the company’s brand. In the age of social media, both customers and employees share their experiences with millions of people online. Happy employees that are proud of their workplace can become the company’s best brand ambassadors.
To make your organization a great place to work, ask your employees what they enjoy about their workplace. What do they like about the company’s culture and values? Knowing your organizational weaknesses is important, but so is knowing the things you do well. Focus on these strengths and continue to build upon them. As you build a positive culture, you will find more and more employees saying that your company is a great place to work.
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